A customer relationship management (CRM) software program can help bring in more sales and leads, and boost a company’s revenue. That’s why top companies use CRMs to improve customer interactions, analyze buying patterns and maximize per-customer profits. With a CRM software program, you’ll also see increased productivity and better collaboration from your teams.
Creating CRM strategies can help you acquire new customers faster and retain them longer, which is why you should consider implementing a few of your own. Here are three CRM strategies for better customer acquisition.
1. Identify Your Customer Journeys
The sooner you identify your customer journeys, the easier it will be to sell your products or services to your prospects. The customer journey can tell you exactly where your customers are in the sales cycle. That’s why you have to map each customer’s journey carefully so that you know exactly how to move them through the sales funnel. Doing this can help you understand what kind of content you should create to help inform and educate the customer about your product or service, so they can make an informed purchasing decision.
Mapping the customer journey can help you keep customers longer because every interaction they’ve had with your company will be recorded and easily accessible to your agents. That way, they know how to appease the customer, which keeps them coming back.
2. Add Your Salespeople and Customize Your Settings
One of the first things you should do is add your salespeople to your CRM so they can get the hang of it and start entering customer data into it as soon as possible. Make sure your sales reps are on board with your new CRM software; otherwise, it could take longer to integrate it. Once everyone’s on the same page, it can help to customize your settings so that it reflects your sales process. Once you map your customer journey, this shouldn’t be difficult. Create deal stages for your CRM pipelines so that you can standardize the sales process for your salespeople.
3. Understand Your Current Challenges
By understanding your current challenges, you’ll know how best to use your current CRM to make necessary changes and determine if your CRM has been serving you well. If the CRM you’re using doesn’t allow you to tailor it to suit your business needs, you might want to reconsider whether you’re using the right CRM software. Creatio CRM can help you improve customer acquisition by giving your sales reps and marketing team access to customer data, calendars, dashboards and analytics that help them perform and serve your customers and prospects better.
Determine How You’ll Measure Success
Once you’ve got your CRM in place, you’ll need to determine how you’ll measure your success with it. Will you measure it by an increase in sales, increased customer retention or an increase in visits and orders made per customer? Come up with metrics that you’ll use to track the success of your CRM customer acquisition rates so you know whether your CRM is working for you. Some of the metrics you might use to track your success include:
- Number of retained customers
- Renewal rate
- Amount of revenue generated
- Customer lifetime value
- Average call handling time
- Average time to resolution
Setting Yourself Up for Success
Using the above CRM strategies can help you bring in more customers and keep them so you can keep bringing in steady revenue. By identifying your customer journeys, customizing your CRM, understanding your current challenges and determining how you’ll measure success, you’ll get a streamlined customer experience and experience a boost in revenue.