Twollow
  • Social Media
    • All
    • Facebook
    • Instagram
    • Snapchat
    • Twitter
    • Youtube
    dynamic visuals for live broadcasting

    Dynamic Visuals For Live Broadcasting

    Use Youtube Effectively

    How To Use Youtube Effectively For Your Business And Grow In 2020

    Youtube

    Promote Youtube Video on Facebook Ads

    Why Should You Buy Views for Instagram

    Why Should You Buy Views for Instagram | Top Advantages

    Dangers of Social Media

    5 Dangers of Social Media for Teens

    Twitter tweaks video again, adding view counts for some users

    How to Protect Children on Social Media

    How to Protect Children on Social Media

    Instagram Followers

    Grow Your Instagram Followers Quickly For Free

    Tips to Convert Video From YouTube to MP4

    Tips to Convert Video From YouTube to MP4

  • Marketing
    • All
    • Email
    • SEO
    UX designers

    The Importance of UX in product Marketing

    How a Branding Agency Can Help You Rebrand Successfully

    How a Branding Agency Can Help You Rebrand Successfully

    local seo

    Why Local SEO is a Game-Changer for Roofing Companies

    User-generated content (UGC) has an authenticity and relatability that traditional advertising often lacks. On its own, it’s a powerful marketing tool. However, when combined with influencer marketing, it’s even more potent. How UGC Enhances Influencer Partnerships Today’s consumers trust content created by their peers far more than polished brand advertisements. When influencers incorporate UGC into their campaigns, it reinforces their credibility while simultaneously strengthening your brand’s message. Essentially, influencers serve as intermediaries, bridging the gap between your brand and their audiences. By encouraging their followers to contribute UGC, influencers can cultivate a sense of community around your brand, making it more relatable and trustworthy. For example, an influencer might showcase their experience with your product and invite followers to share their stories or photos using a specific hashtag. This encourages engagement and generates a wealth of organic content your brand can repurpose across its marketing channels. Amplifying Brand Reach With UGC Influencers often have a loyal and engaged follower base, making them ideal partners to inspire content creation. When their followers participate by creating UGC, your brand benefits from the knock-on effect, with content spreading across multiple networks and platforms. Each piece of UGC acts as a micro-endorsement, increasing brand visibility and credibility. Tips for Integrating UGC into Influencer Campaigns To maximise the impact of UGC in influencer collaborations, consider the following strategies: Set Clear Guidelines: Clearly outline the type of content you want influencers and their followers to create. Specify themes, hashtags, visual styles, and messaging to ensure alignment with your brand’s identity. Use Hashtags: Create a unique, memorable hashtag that influencers can promote to encourage their followers to share content. This makes it easy to track submissions and build a cohesive campaign. Engage with Contributors: Actively engage with users who create UGC by liking, commenting, or sharing their posts. This recognition encourages more participation and establishes a sense of connection. Collaborate with Tools: Platforms like SHOUT streamline the process of managing influencer collaborations and sourcing high-quality UGC. SHOUT offers tools to track content, ensure compliance with brand guidelines, and effectively amplify your UGC campaigns. The Perfect Marketing Match UGC and influencer marketing are a natural fit. Both rely on authenticity, community, and trust to drive results. UGC enhances influencer campaigns by adding depth and diversity to content, while influencers provide the reach and authority needed to inspire participation. Together, they form a partnership that delivers impactful, long-lasting results for your brand.

    The Role of UGC in Influencer Partnerships and Collaborations

    Video Production Services for Your Marketing

    Why You Need Video Production Services for Your Marketing

    Local SEO Rapid URL Indexer

    Local SEO Rapid URL Indexer

    What is an SMM Panel

    What is an SMM Panel: A Comprehensive Guide for Beginners and the Right Time to Buy an SMM Panel

    Tudor Watches

    6 Best Tudor Watches You Can Get Today

    new product launch

    Marketing Ideas For Your New Product Launch

  • Tech
    cam

    Why Every Fleet Manager Needs a 4G Dash Cam in 2025

    Blue Lock Rivals Codes

    Blue Lock Rivals Codes – Updated April 2025

    llot

    How IIoT is Revolutionizing Asset Management in 2025?

    www gravityinternetnet

    Gravity Internet: Fast, Reliable Internet Services for Homes & Businesses

    Enhance Your Gaming Experience

    Things You Need to Enhance Your Gaming Experience

    Data Analytic Expert

    Career Pathways to OPT as a Data Analytic Expert

     Installing Google Chrome

     Installing Google Chrome on Mac can this be done in a simple way?

    programming languages

    Top Programming Languages to Learn in 2022

    weak signals

    Bad Cell Signal in Office Buildings: What To Do?

  • Apps
    math game

    Math Playground

    Is Powerapps Service The Future Of App Development?

    Android App Without Coding

    How To Create An Android App Without Coding

    spy app

    Review the mSpy app before using it for tracking

    League Of Legends

    Six Winning Ways To Battle Your League Of Legends Enemy

    How to Make a Blade in Little Alchemy

    How to Make a Blade in Little Alchemy?

    5 Apps that are Sure to Make Your Halloween Extra Scary

    5 Apps that are Sure to Make Your Halloween Extra Scary

    How To Make Light In Little Alchemy

    How To Make Light In Little Alchemy?

    nova launcher themes

    20 Nova Launcher Themes Pack For Android 2024

  • Business
    • All
    • Finance
    • Security
    DDoS protection

    The Importance of Cybersecurity in Protecting Your Business Infrastructure

    Paytm the Mid-Cap

    Is Paytm the Mid-Cap Stock to Watch in Fintech?

    Online Reputation Management

    Best Online Reputation Management Tools in 2024

    Are Meme Coins Good Investments

    InvestBoss Empowers Modern Investors with Cutting-Edge Insights

    Cross-Border Checks

    Cross-Border Checks: Can You Access FBI Records While Overseas?

    Build a Better Future for Your Business

    Build a Better Future for Your Business

    Buy A Home

    Need More Funds To Buy A Home? 5 Options You Can Consider

    Develop A Unique Brand

    Want To Develop A Unique Brand? These Are The Steps To To Be Followed

    Gold IRA

    Gold IRA Best Practices Every Investor Should Know

  • How To
    Dispose of Old Gas

    How to Dispose of Old Gas Safely and Responsibly

    How Can You Customize Your AirPods Pro Case

    How Can You Customize Your AirPods Pro Case? Tips and Ideas

    protection from online threats

    How to Protect Your Home Computer from Online Threats

    design a business logo

    How to Design a Successful Business Logo

    Mobile Teams

    Deploying Patch Management for Mobile Teams

    How To Reset Zmodo Camera

    How To Reset Zmodo Camera

    How to Perform Shopify to Magento Migration

    How to Perform Shopify to Magento Migration in 2024

    How to Protect Bamboo Construction in a Wet Climate

    How to Protect Bamboo Construction in a Wet Climate

    Adword Ads

    How To Write The Best Performing AdWords Ads

No Result
View All Result
  • Social Media
    • All
    • Facebook
    • Instagram
    • Snapchat
    • Twitter
    • Youtube
    dynamic visuals for live broadcasting

    Dynamic Visuals For Live Broadcasting

    Use Youtube Effectively

    How To Use Youtube Effectively For Your Business And Grow In 2020

    Youtube

    Promote Youtube Video on Facebook Ads

    Why Should You Buy Views for Instagram

    Why Should You Buy Views for Instagram | Top Advantages

    Dangers of Social Media

    5 Dangers of Social Media for Teens

    Twitter tweaks video again, adding view counts for some users

    How to Protect Children on Social Media

    How to Protect Children on Social Media

    Instagram Followers

    Grow Your Instagram Followers Quickly For Free

    Tips to Convert Video From YouTube to MP4

    Tips to Convert Video From YouTube to MP4

  • Marketing
    • All
    • Email
    • SEO
    UX designers

    The Importance of UX in product Marketing

    How a Branding Agency Can Help You Rebrand Successfully

    How a Branding Agency Can Help You Rebrand Successfully

    local seo

    Why Local SEO is a Game-Changer for Roofing Companies

    User-generated content (UGC) has an authenticity and relatability that traditional advertising often lacks. On its own, it’s a powerful marketing tool. However, when combined with influencer marketing, it’s even more potent. How UGC Enhances Influencer Partnerships Today’s consumers trust content created by their peers far more than polished brand advertisements. When influencers incorporate UGC into their campaigns, it reinforces their credibility while simultaneously strengthening your brand’s message. Essentially, influencers serve as intermediaries, bridging the gap between your brand and their audiences. By encouraging their followers to contribute UGC, influencers can cultivate a sense of community around your brand, making it more relatable and trustworthy. For example, an influencer might showcase their experience with your product and invite followers to share their stories or photos using a specific hashtag. This encourages engagement and generates a wealth of organic content your brand can repurpose across its marketing channels. Amplifying Brand Reach With UGC Influencers often have a loyal and engaged follower base, making them ideal partners to inspire content creation. When their followers participate by creating UGC, your brand benefits from the knock-on effect, with content spreading across multiple networks and platforms. Each piece of UGC acts as a micro-endorsement, increasing brand visibility and credibility. Tips for Integrating UGC into Influencer Campaigns To maximise the impact of UGC in influencer collaborations, consider the following strategies: Set Clear Guidelines: Clearly outline the type of content you want influencers and their followers to create. Specify themes, hashtags, visual styles, and messaging to ensure alignment with your brand’s identity. Use Hashtags: Create a unique, memorable hashtag that influencers can promote to encourage their followers to share content. This makes it easy to track submissions and build a cohesive campaign. Engage with Contributors: Actively engage with users who create UGC by liking, commenting, or sharing their posts. This recognition encourages more participation and establishes a sense of connection. Collaborate with Tools: Platforms like SHOUT streamline the process of managing influencer collaborations and sourcing high-quality UGC. SHOUT offers tools to track content, ensure compliance with brand guidelines, and effectively amplify your UGC campaigns. The Perfect Marketing Match UGC and influencer marketing are a natural fit. Both rely on authenticity, community, and trust to drive results. UGC enhances influencer campaigns by adding depth and diversity to content, while influencers provide the reach and authority needed to inspire participation. Together, they form a partnership that delivers impactful, long-lasting results for your brand.

    The Role of UGC in Influencer Partnerships and Collaborations

    Video Production Services for Your Marketing

    Why You Need Video Production Services for Your Marketing

    Local SEO Rapid URL Indexer

    Local SEO Rapid URL Indexer

    What is an SMM Panel

    What is an SMM Panel: A Comprehensive Guide for Beginners and the Right Time to Buy an SMM Panel

    Tudor Watches

    6 Best Tudor Watches You Can Get Today

    new product launch

    Marketing Ideas For Your New Product Launch

  • Tech
    cam

    Why Every Fleet Manager Needs a 4G Dash Cam in 2025

    Blue Lock Rivals Codes

    Blue Lock Rivals Codes – Updated April 2025

    llot

    How IIoT is Revolutionizing Asset Management in 2025?

    www gravityinternetnet

    Gravity Internet: Fast, Reliable Internet Services for Homes & Businesses

    Enhance Your Gaming Experience

    Things You Need to Enhance Your Gaming Experience

    Data Analytic Expert

    Career Pathways to OPT as a Data Analytic Expert

     Installing Google Chrome

     Installing Google Chrome on Mac can this be done in a simple way?

    programming languages

    Top Programming Languages to Learn in 2022

    weak signals

    Bad Cell Signal in Office Buildings: What To Do?

  • Apps
    math game

    Math Playground

    Is Powerapps Service The Future Of App Development?

    Android App Without Coding

    How To Create An Android App Without Coding

    spy app

    Review the mSpy app before using it for tracking

    League Of Legends

    Six Winning Ways To Battle Your League Of Legends Enemy

    How to Make a Blade in Little Alchemy

    How to Make a Blade in Little Alchemy?

    5 Apps that are Sure to Make Your Halloween Extra Scary

    5 Apps that are Sure to Make Your Halloween Extra Scary

    How To Make Light In Little Alchemy

    How To Make Light In Little Alchemy?

    nova launcher themes

    20 Nova Launcher Themes Pack For Android 2024

  • Business
    • All
    • Finance
    • Security
    DDoS protection

    The Importance of Cybersecurity in Protecting Your Business Infrastructure

    Paytm the Mid-Cap

    Is Paytm the Mid-Cap Stock to Watch in Fintech?

    Online Reputation Management

    Best Online Reputation Management Tools in 2024

    Are Meme Coins Good Investments

    InvestBoss Empowers Modern Investors with Cutting-Edge Insights

    Cross-Border Checks

    Cross-Border Checks: Can You Access FBI Records While Overseas?

    Build a Better Future for Your Business

    Build a Better Future for Your Business

    Buy A Home

    Need More Funds To Buy A Home? 5 Options You Can Consider

    Develop A Unique Brand

    Want To Develop A Unique Brand? These Are The Steps To To Be Followed

    Gold IRA

    Gold IRA Best Practices Every Investor Should Know

  • How To
    Dispose of Old Gas

    How to Dispose of Old Gas Safely and Responsibly

    How Can You Customize Your AirPods Pro Case

    How Can You Customize Your AirPods Pro Case? Tips and Ideas

    protection from online threats

    How to Protect Your Home Computer from Online Threats

    design a business logo

    How to Design a Successful Business Logo

    Mobile Teams

    Deploying Patch Management for Mobile Teams

    How To Reset Zmodo Camera

    How To Reset Zmodo Camera

    How to Perform Shopify to Magento Migration

    How to Perform Shopify to Magento Migration in 2024

    How to Protect Bamboo Construction in a Wet Climate

    How to Protect Bamboo Construction in a Wet Climate

    Adword Ads

    How To Write The Best Performing AdWords Ads

No Result
View All Result
Twollow
No Result
View All Result

3 Tips to Build a Strong SEO Program during COVID-19

by Tom Fogden
November 1, 2024
0
Strong SEO Program
Share on FacebookShare on Twitter

Search Engine Optimization (SEO) is defined by the quantum and type of traffic brought to your website through organic search engine results.

While the temptation is to treat SEO as one major activity it is more useful to break it into its two distinct elements – On-page SEO and Off-page SEO.

The COVID-19 pandemic has brought about a sea change in consumer intent and behavior. Its impact is felt prominently in how consumers search and how they consume media.

As per this survey, about a third of consumers reported a change in their shopping behavior. According to another survey, consumers are unsure whether marketers will keep their promises to them.

Under these dynamic conditions traditional marketing methods fail to bring in customers besides wasting precious advertising dollars.

How should you adapt to the changing conditions? One of the most important strategies you can adopt is to build a strong SEO program to match the changed circumstances.

You can subscribe to a host of free digital marketing services or subscribe to an SEO service in New Orleans to evaluate your current SEO program and take necessary steps to strengthen it.

In the meanwhile here’s a look at 3 tips in each to build a strong SEO program during COVID-19.

On-page SEO

Table of Contents

Toggle
  • On-page SEO
    • Content
    • Keywords
    • Page Performance
  • Off-page SEO
    • Backlinks
    • Social Media
    • Guest Blogging
  1. Content

Bill Gates said way back in 1996 that ‘Content is King.’ This is more valid today as recent research indicates.

Since consumers are unsure of marketers keeping their promises it is all the more important to offer content that reinforces the marketers’ commitment to keep promises.

The content should reduce sales pitch and increase educational and trust building components. In short, let your content answer all questions truthfully and transparently.

  1. Keywords

Consumers are unsure of the prognosis of COVID-19 impact and are searching for new things.

As a prudent marketer you should assess the performance of your keywords in throwing up pages on the results page.

Your current keyword selection may not be working. You need to relook at keywords and maybe change from short-tail keywords to long-tail keywords. You can also monitor what your competitors are doing and amend your keywords accordingly.

Your keyword strategy would be incomplete if you don’t integrate your keywords in the title of your web pages and website content.

  1. Page Performance

The performance of your website in loading pages is as important as keywords and content. If you don’t address this aspect you are going to lose whatever good other elements are doing for you especially under COVID-19 changed situation.

If your pages load slowly your visitor will abandon your page and move elsewhere. The same thing holds true for internal links on your webpage. Further, you should optimize content for views on different devices especially mobiles as they are dominating device use.

Off-page SEO

  1. Backlinks

Backlinks are the mainstay of any Off-page SEO strategy.

You should try for quality backlinks rather than just quantity.

Since the nature of consumer searches are changing during COVID-19, your existing backlinks will need a review and you should explore other backlinks prospects such as trade publications and guest blogging.

You should subscribe to marketing toolkits besides exploring other free resources.

  1. Social Media

The social media usage during COVID-19 has gone up by as much as 39%.

If the current digital marketing effort is using less social media and more of other channels it is worthwhile considering ramping up your social media presence.

Social media is an excellent medium as a substitute for face-to-face interaction. Secondly, substantial link shares can be generated by social posts that get more clicks.

Social media is also a catalyst for boosting traffic when more and more people are turning to this medium. Intense social media engagement will benefit you both in retaining your existing customers and acquiring new customers.

  1. Guest Blogging

Guest Blogging is a great off-page SEO technique that helps you with up scaling backlinks and enhances your reputation.

The COVID-19 pandemic is giving you an opportunity to elevate your web presence to a higher plane because customers are looking for new things from marketers.

If you choose your topics carefully and commission guest blogging activities you will gain the most through backlinks and reputation building.

While COVID-19 has a devastating effect on the market and your business it gives you an opportunity to evaluate your current SEO program.

You will be surprised at the results if you follow the tips given above. Your revamped efforts at both on-page and off-page SEO strategies will stand you in good stead. When the market returns to the pre-COVID era you will have a jumpstart on your competition.

Tags: Start upStrong SEO Program
Tom Fogden

Tom Fogden

Tom Fogden is a writer for Twollow with a range of experience in the world of tech publishing. Tom covers everything from cybersecurity, to social media and website builders when he's not reviewing the latest phones, gadgets, or occasionally even technology books.

Related Posts

local seo
SEO

Why Local SEO is a Game-Changer for Roofing Companies

The roofing industry is highly competitive, with businesses vying to attract local homeowners and property managers. For a roofing company,...

by John Morris
January 25, 2025
Local SEO Rapid URL Indexer
SEO

Local SEO Rapid URL Indexer

Local SEO means optimizing your business's online presence to easily reach nearby customers. In today's digital age, 98% of consumers...

by Daniel Oropeza
November 4, 2024
SEO tools
SEO

Effective and Free SEO Tools to Improve You’re Marketing

If you are looking to change how your SEO looks and to find the website traffic checker, it starts with...

by Tom Fogden
November 2, 2024
Evaluate the latest SEO Trends
SEO

Evaluate the latest SEO Trends and Pursue the Right Ones

SEO professionals need to optimize their efforts to generate the best efficiencies in SEO implementation and must know how to...

by Tom Fogden
November 2, 2024

Recommended

cam

Why Every Fleet Manager Needs a 4G Dash Cam in 2025

May 3, 2025
vape

Refillable Pod Kits: The Eco-Friendly Choice for Vapers

May 3, 2025
DDoS protection

The Importance of Cybersecurity in Protecting Your Business Infrastructure

April 29, 2025

Who We Are

Discover the latest insights and trends in social media, tech, and apps on Twollow. Stay ahead of the curve with expert analysis, tips, and reviews on all things digital.

Follow us

Recent Posts

  • Why Every Fleet Manager Needs a 4G Dash Cam in 2025
  • Refillable Pod Kits: The Eco-Friendly Choice for Vapers
  • The Importance of Cybersecurity in Protecting Your Business Infrastructure

Address

Kemp House 152-160, City Road, London, England, EC1V 2NX.

Phone: +44 772-317-6938

Email: info@twollow.org

  • About Us
  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Disclaimer
  • Cookie Privacy Policy

No Result
View All Result
  • Social Media
  • Marketing
  • Tech
  • Apps
  • Business
  • How To