SERP is an acronym for Search Engine Result Pages. It refers to the pages presented by Search Engines when someone searches for something. Well, the major aspect of SERP is the listing of responses from search engines to a certain keyword query. Nevertheless, the pages can also feature other results, for example, advertisements.
The results are of two main types. We have the organic search which is recovered from the search engine’s algorithm, and sponsored search. The ranking solely depends on the query’s relevance. Each of the responses displayed includes the title along with the link that takes one to the exact page on the website.
It also contains a brief description that indicates the places the keywords perfectly marched content specifically for organic results. But when it comes to sponsored results, the publicist will decide on what to be exhibited. There are usually a significant amount of items relating to the main query. For this reason, there are often several result pages in one research query.
The subsequent pages, in most cases, are of less relevance to the research query. Using SERP API, you can easily track search engine result pages. In our discussion here we want to see the 4 ways of improving your rankings in SERP. But first, let us briefly discuss why it is important to have a higher listing.
Why a higher listing matters
SERP is an integral aspect of SEO. The following points demonstrate how important it is.
- It broadens your business opportunities. Google exhibits 10 responses on the first page whenever a keyword is searched. The results depend on several factors, among them the speed of the site and the bounce rates. For this reason, an appearance on the first page comes with a lot of opportunities for your business.
- Enhanced business authenticity. With a higher listing, you have a higher chance of generating a lot of traffic and leads to your site. Simply put, it increases the level at which your business is perceived as authentic by your audience. Research shows that most people think that webs appearing higher on the list are more authentic across the industry. Nevertheless, it is quite difficult to attain a higher position on the list due to high competition.
- Develops a good business image. A good SERP means a good image in the eyes of possible customers. This is very important because the internet is quite a competitive field for all incoming marketers. A higher ranking translates to success.
There are so many benefits of a good SERP ranking. It is important you prioritize if you want to be strategic enough in your business approach. That said, let us now turn our attention to our topic of interest.
Ways of Improving Your SERP Ranking
To be honest, attaining a higher ranking in one year is quite difficult. However, this is a game and your strategies play a significant role. The following are some of the strategies you can effectively use.
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Begin with a comprehensive foundation
Inappropriate web design can detriment even the most efficient SEO campaign. If users find it difficult to navigate through your web, or for Google crawling, your ranking will be negatively affected. So then always prioritize usability. In this case, it is quite important to carry out a methodical SEO audit. Also, address the issue of duplicate content.
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Enhance mobile friendliness
Remember Google is launching a mobile-friendly index. This means a user-friendly test is something your web must pass. To prevent a mobile ranking collapse, try your best to enhance mobile tasks along with performance. You must consider what users would always want to achieve while on your site and ease their tasks. Loading time is also an important factor you should never compromise. As earlier mentioned, loading speed is also used in ranking.
3. Optimize your links
Your links play significant roles when it comes to ranking. To enhance their effectiveness, ensure you repair broken links. Do not make the mistake of overlooking broken links as many do. This may lead to a lower level of user experience. Besides, perfectly matching the anchor text can also help you optimize your polish your links. Avoid being spammy unless it is necessary.
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Focus on improving the speed
You should constantly examine your speed and always work on improving it. To benchmark, your performance, try using Google PageSpeed. This a very important tool designed to help monitor the speed of your site. You can optimize your speed in several ways. For instance, you can optimize images before uploading using image compression along with the optimizer tool. Also, ensure the dimensions of your image perfectly fit in the allotted space.
Conclusion
We all want our businesses to flourish. One of the best ways of realizing this goal is to focus on improving your SERP. When consumers want to acquire something new, the first place to turn to for information is often Google. For this reason, if your site appears higher on the list, you will attract more traffic and attract potential clients. So then, use the four strategies discussed in this blog to improve your rankings in SERP.