Minute after minute, day after day, businesses all over the world are thinking of intriguing new ways to make better sales. The in-thing now is using artificial intelligence to make conversations with potential and even existing customers. Marketers are using data gathering and research alongside creative marketing to tip the scales in their favor.
Major and minor marketing trends for making sales come up regularly, especially in the online world, where things are constantly moving and changing. As an individual who has even the slightest bit of interest in the business for whatever reason, it is crucial that you pay attention to these online sales trends. Dive in!
1. Chatbots
This is an offshoot of artificial intelligence. At some point or the other, you might have logged onto a site before and then gotten the attention of a sweet little individual who offers to answer your questions. They give you their full attention and respond to queries as soon as possible. Some are even so good that you start to think they might be real people.
Au contraire, they are actually robots, programmed to attend to several potential customers. The feeling of attention they give to customers when they use them is one of the things that helps drive sales. Everyone loves good customer care services. These bots provide them.
2. Social media selling
More and more people have come to understand the importance of social networks and how they connect you to such a large market in ways that can benefit your business. As such, people are taking advantage of this. They are moving their various forms of marketing to the gardens of social media.
Considering the amount of profit companies like Facebook rake in from adverts on their platform, it is not likely that they would stop people from selling online at any time. Consequently, social media buying, and selling is only going to rise in 2020.
3. Subscriptions
Some of the world’s biggest companies across various industries, like Netflix, use subscriptions to make sales. First, they give you a free trial. You taste and enjoy the fullness of their services, and then they cut you off. To continue, you will have to pay to use it. Keeping the quality of services in mind, you understand that it is not a rip-off. As such, you pay so you can get as much as you want. There are many others like “you” in the world, and they are the reason online subscription as a sales trend is worth checking out.
4. Video content
In this day and age, people are constantly working on something. It could be their personal lives or work. Regardless, there is always something competing for the average person’s attention. As such, most people do not quite have the time to sit through long texts to get the necessary information on what they want. Salespersons realized this and began working on video content. Today, videos remain one of the most converting pieces of content. Considering how fast-paced our world continues to be, video content is not likely to stop in 2020.
5. Sales through the promise of environmental friendliness
The safety of the earth has been a growing concern for a lot of people around the world today. Daily, shows are talking about the need for only doing things that are safe for the environment. People are beginning to realize the need for this. As such, they sometimes lean more in the direction of products that advertise themselves as being environmentally safe. This trend is another to watch out for in 2020.
In conclusion
In the world of marketing, convincing people to do something can be a bit of a challenge. However, people keep training themselves to become better at it such that they adopt trendy strategies that actually work. This article has essentially shared five trends you should look out for in 2020. Jump on one of these; don’t get left behind!