Do you ever feel like you’ve tried pretty much everything possible to grow your business through marketing? Do you believe the adage that marketers only find success with tried and true methods?
Well, we’re here to tell you that while they may still be effective, there are also new ones that are tried and tested! Many surprising marketing tactics work like a charm and will help you draw more customers toward you.
Keep reading below to find out more!
1. Experiential Marketing
Experiential marketing provides the customer with an immersive experience that can help them gain a deeper level of understanding of the brand. It allows the customer to be part of the process and makes them feel special.
Examples of surprising experiential marketing strategies that have worked involve:
- pop-up stores
- pop-up cinema screenings
- virtual reality experiences
- interactive events
- personalized digital campaigns
These strategies have proven to be effective in connecting customers to the brand and creating positive relationships that last.
2. Influencer Marketing
Influencer marketing strategy is one of the most surprising and effective marketing tactics available today. It relies on well-known personalities and entities in a specific niche, such as:
- fashion
- health
- lifestyle
- tech
All of which are useful to spread brand awareness and create buzz. Strategic partnerships with influencers that have access to a wide audience can significantly boost a brand’s awareness and help them reach new audiences.
These influencers are trustworthy and have a big influence over their fans, which can lead to higher conversions.
3. User-Generated Content
Brands utilize user-generated content to create a sense of community and trust among their followers. They share reviews, photos, and videos from customers to show people that their products are not only popular but that they are also living up to what they promise.
Furthermore, customers love to feel valued and involved, and UGC provides them with an outlet to do so. UGC provides customers with visual proof that they are using the product, which is much more effective than a slogan or a description from the brand.
Finally, UGC allows brands to build relationships with customers more genuinely and naturally than traditional marketing tactics.
4. Account-Based Marketing
Account-based marketing is a surprisingly effective business strategy that focuses on selling more to current customers by targeting key accounts. This type of marketing involves:
- identifying target accounts
- segmenting target accounts
- creating personalized strategies
- creating personalized content
From there, the marketing aims to drive sales through account-specific communications. The tactic includes predictive analytics, marketing automation, and AI. To take a closer look into tools for account-based marketing, look into some key takeaways by Adobe Experience Cloud.
5. Personalization and Customization
Consumers want to feel special. Thus, connecting with them on an individual level can make them more likely to purchase an item. Companies can create a unique experience with personalized emails or use data to send people offers and discounts. These of which are all tailored to their buying habits.
Messages and ads can also be personalized to target customers at a local level. This can help boost customer loyalty. Companies can even create custom products for their customers and have them involved in the product design process. This creates an even deeper connection to the product.
Consider These Surprising Marketing Tactics That Work
In conclusion, these marketing tactics are essential for any business to stay ahead of the competition. Utilizing out-of-the-box strategies can help make sure that your message stands out and resonates with your target audience more effectively.
It is important to consider different methods and see what works best. So, get started now!
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