The marketing scenario is changing fast. And with the ongoing digitalization, more and more businesses are trying to leverage the online traffic for their growth.
According to a study, the global digital marketing industry is estimated to reach over $100 billion USD by 2025. The figure itself is sufficient to explain the growing popularity of the industry. But, the real question is, whether investing in digital marketing brings your business any benefit?
Of course, marketing in its true sense is meant to drive sales eventually. And conventional marketing tools are capable of driving sales. But then again, how do you figure out if using digital marketing is more beneficial when compared to the traditional ones?
If you are struggling with these questions, here are some convincing reasons for you.
Higher ROI As Compared To Traditional Methods
Digital marketing with its plethora of tools is anyhow cheaper as compared to a traditional marketing tool such as TV Commercial or a Newspaper Ad. While a typical 30-second TVC can cost you over thousands of dollars, digital marketing content can cost you a fraction of the same. Moreover, digital marketing makes use of intelligent data-driven audience targeting. Thus ensuring higher returns on your investment.
Compatible Nature Of Content With Plethora Of Devices
Another added benefit of leveraging digital media is the accessibility of content across varying devices. In the ever-advancing technology-driven society, traditional marketing channels fail to reach the most distant of users. Once, again digital content makes it possible for your business to reach your true consumer. Be it via mobile devices or computer screens.
Global Reach From A Local Pivotal Point
Since the reach is being discussed, it is noteworthy that traditional marketing channels cannot operate beyond their specified region of hosting. On the other hand, internet channels enable your business to reach out to your customers anywhere in the world. You can effortlessly target a group of audience in Sweden while operating your business from Istanbul. Regardless of whether you target your local audience or the global one, your content can be accessed from anywhere in the world.
Better Data & Analytics For Campaign Assessment
Long gone are the days when marketing campaigns were launched based on intuitions. The age of data science has empowered marketers to better assess the success of any campaign. And if needed, to check and rectify components of a marketing campaign that do not produce results. For example, experts at FalconDigitalMarketing.com suggest when using Google Adwords you can try various sets of keywords and choose the one that works best for you. With clear and crisp data at hand, marketers can easily measure what’s bringing in conversion, and what’s not.
More Conversion Rate Through Targetted Lead Generation
As already mentioned, digital marketing tools can help target your audience better as compared to conventional marketing. While traditional marketing channels such as billboards and TVCs are broadcast to each and every segment of the society; digital tools such as social media marketing and email marketing, however, can be focussed around the audience, that can be converted potentially. In fact, a successful online campaign is usually targetted to the audience on the basis of age, gender, location, and even interests.
User Engagement Turns Into Brand Loyalty
Since the online user is targeted on the basis of their interests, it is comparatively easier to grab their attention. For example, a user who is interested in custom made Harleys, would be prompted with sponsored ads on Instagram relating to the same. In such a case, the user is more likely to learn about the brand and therefore, develop an inclination towards the same. You can leverage this user’s inclination to earn their loyalty for your brand.
Silent Brand Ambassadors Through High-Quality Content
Though you can leverage user inclination to earn brand loyalty, the protruding question is how do you do it? Online marketing has always claimed content as a true leader. Creating stellar content which can help your target audience either financially, emotionally, or simply mentally brings in more visitors for your brand. Moreover, by collaborating with online influencers, your returns can increase manifolds, in comparison to hiring a brand ambassador for your business. Of course, hiring a celebrity can cost you thousands of dollars, even if you collaborate with a TV series model. On the other hand, online influencer partnerships can be customized according to your budget, along with promising returns.
With such compelling reasons, digital marketing is surely a far better option if you desire high ROIs. Especially, if you are the owner of a small or medium scale enterprise, digital marketing can give you the edge over your competitors. And that too in the most budget-friendly manner.
