It is a great feeling to start a new business of your own and launch your very first eCommerce store. You are the one to decide what your company will be selling, what kind of brand it will be, what sort of values it will have, and so on. It’s great.
But when the real work really starts, the biggest struggle is to attract new customers, apply the remarketing strategy to sell to previous customers again, and all in general – to generate more sales in order to keep the business and pay your employees.
One of the most important ways to increase your sales is to have a Google Ads strategy. And if you use Prestashop, you can use Google ads by Cleverecommerce for Prestashop to help you out with setting things up. And for even more tips about the fastest ways to increase online sales, read our article below.
Use Email Marketing to Increase Sales
Email marketing is always important for your strategy because its main purpose is to help you remind your customers and potential customers about you and your brand. Besides reminding you can also send out specialized offers to your subscribers – indeed, many people do not read email advertisements, but some do.
If you would like to see the statistics of how many people open your newsletter, you can use Mailchimp for email marketing, and you will receive these analyses absolutely for free. Just remember not to become too annoying – do not send these newsletters to your customers every single day because they will simply unsubscribe.
And it is very important not to annoy and not to lose your subscribers because they are not so easy to gather. Not many people will willingly subscribe to receive advertisements in their email unless they are a big fan of your brand. You need to offer something as well – perhaps a discount for one shopping cart or free delivery.
Use Specialized SEO Plugins
Using Google Ads is a lot of help, but for maximal results, you need to optimize your website for SEO as soon as possible. This will increase the number of daily visitors and likely – the number of sales.
Surely, SEO isn’t something you can easily do by yourself – and we completely agree. If you want to do it, you need to do it right, and usually, you need a specialist for that.
Luckily, you can also use specialized SEO plugins for your website that will not take too much of your time and will not be so difficult to use because the purpose of these plugins is to help you learn how to improve your website’s SEO.
Start Using Popups on Your Website
Using popups for online stores is very effective. Just always remember that you should never annoy your visitor with too many popups – one is enough. But make it great – with a good offer, with a clean design and easy to read.
The best way is to show a popup after the visitor has already spent some time on your website but never the same second that a visitor opens your website. This is very annoying, and this might cause visitors to leave the website just because of the popup. And if you are using a pay-per-click strategy on Google Ads, each visitor like this will be a waste of money.
Optimize Your Website for Mobile Use
Even though a lot of purchases are still made by using the computer, more and more people tend to buy products and services by using their phones. And this is much more convenient and plays out with the fast pace of nowadays lifestyle perfectly. For example, while you are waiting for your coffee at Starbucks, you can do some shopping at the same time.
Unfortunately, people won’t be buying your products or services on their breaks if your website will not be optimized for mobile use. If you ever visited a website that has only the desktop version, you know how impossible it is to purchase something from an online store like that.
Display Your Reviews
Have you noticed how many websites and Facebook pages have their reviews displayed? And did you ever think how often you read reviews online yourself? It is completely normal and natural. Because when you buy a product or service online, you usually have no possibility to touch it, hold it in your hand, evaluate the quality of it. So reviews really help.
Also, it shows people that you are selling quality products or quality services and are not afraid to share the thoughts of people who already own these goods. Showing reviews even make you a more trustworthy seller – especially if your website visitors can see that the comments were written by actual people.
