Business owners around the globe do all it takes to arrive at a name that will work for them. And gone are the days when you spend huge dollars on marketing initiatives and less time on the business name and think it will work for you. The competition today is more than ever. Hence, it is necessary more than ever not to leave any stones untouched when you plan to develop a business of your own. That means you need to think of a fun and catchy name, which is challenging and demanding but never impossible.
- Online tools at your service
As a business owner, you have several tasks to take care of! From employee recruitment to seeking investments, you will have plenty of jobs. Therefore, when it comes to arriving at a business name that steals people’s attention and allows them to recall it, it will take time. And you can always make use of some help. Several websites use AI technology today to generate catchy business names for your business. There are several service providers in this domain. You can search for one online and join hands with them based on what you feel is apt.
- The process of coming up with an attractive business name
Undoubtedly, the tools make the task of naming a business easy. But you can still get involved in it. Your involvement is paramount. Even when you get to select from the existing name options suggested by the tools, you need to exercise discretion and choose the one that is the best and most natural fit for your business category. Here are a few tactics that you can put to work:
- Short names sound good
Often people confuse short terms with one-word terms! That is only sometimes correct. You can have a business name with two harsh words that appear very catchy and attractive. Take, for instance, “Vero Moda”; it does create an element of style and class in your mind. Also, the name isn’t complete if you don’t place these two words beside each other. That means the words are related to one another. Hence, when you use a short name, ensure that the word or words connect, or else it might appear extreme.
- Think quirky and out of the box
People today get attracted to something that is out of the ordinary. That means, even if you are offering vegan food or almond milk, you need to think about the ways that make you appear and feel different than the existing brands in the market. Only then can you arrive at a name that will create a difference for itself.
- Get inspired, but replicate none
You can check out what other brands in your business domain have done with their names and get inspired. That is good practice. But don’t try to think on similar lines, then you will be a close similar than being a differentiator, which you should strive to be.
It will take time to arrive at an attractive business name with maximum recall value. But once you follow these tactics, you can accomplish the task quickly.