SEO professionals need to optimize their efforts to generate the best efficiencies in SEO implementation and must know how to channelize their efforts by focusing on things that matter most. It is pointless to follow trends without proper thought because every effort must pay back well to justify the time spent for it.
In their endeavor to stay tuned with the trends and follow the best practices, many SEO professionals tend to be obsessed with every detail and feel the urge to pursue it. However, one must weigh the benefits of the SEO aspects to gauge the returns in terms of revenue, traffic, and conversions before deciding to pursue it with single-minded devotion.
The truth is that everything in SEO does not call for full time and attention and one must know where to apply the efforts for the best results. This is what the professionals at Miami SEO Kotton Grammer Company advise its clients. All trends are not as remunerative as it appears which is why many SEO trends generate much hype and often over-rated.
Pursuing such trends is never a good idea because it can lead to wasted efforts. It is important to cut through the hype and evaluate trends to determine its actual worth to decide how much it can pay back. Based on the findings you can pick trends that are worth pursuing.
In this article, we will throw light on some of the much talked about and over-rated trends that do not hold as much value as people think. Think carefully before you adopt these with full efforts.
Voice Search
Looking into the future of SEO it appears that voice search is going to dominate SEO and should figure topmost among the SEO strategies. If you believe in it, then it is time to have a re-look at it to know if your understanding is correct. First, you must understand if voice search is really rising fast. In this context, you must look closely at voice search and voice assistance which apparently look similar and tend to confuse the perception about voice search. The fact is that voice search and voice assistance both use voice recognition technology, but there is a huge difference in the way people use these features.
When people seek answers to questions like what time of the day it is or what is the weather like, they look for stock answers readily stored in the search database that does not involve any searching. This is an example of using voice assistance.
On the other hand, when people want to find out some fine beauty parlor near them, they would frame the question accordingly, and it entails thorough searching by search engines to serve the right answer.
When talking about voice optimization, the emphasis is on enabling websites to answer some frequently asked questions, and not anything asked randomly. It means the professionals are actually talking about voice assistance and not voice search.
Voice search is still in the nascent stages but a viable option for local businesses and other e-commerce options. But it is not yet ready for adoption across all segments of business right now.
Duplicated landing pages for a different locale
Some businesses though based in one city need to rank for other cities too. To achieve the ranking goal in various cities, many SEO professionals feel that creating separate landing pages for different cities with duplicated content would provide the results. But the practice does not consider user experience at all as evident from the same content used for various locations.
To do it in a better way, you must make the pages user-oriented by taking into consideration what the user expects and include such elements in the content. To make the content relevant for users of a particular area, include testimonials from first parties for businesses in that area and mention local business districts in your content. Cite common challenges that business face in that area. And do not forget to optimize the metadata for images used on the pages.
Local citations – Quality or quantity?
Visibility matters most in SEO, and it is quite logical to aim for listing your business on as many location directories as possible. Listing in Google My Business and other directories are extremely important to gain high visibility and improve rankings. But this does not mean that you should emphasize only on quantity leaving aside quality. Having a sizeable number of entries in directories that spell quality should be your aim and not just aiming for the highest number of entries anywhere and everywhere regardless of the quality. Having achieved 20-30 top local citations, look for more industry-specific listing that helps to build authority.
Too much focus on rank tracking
Trying to rank for every keyword is not a good idea, and there is no need to run after every keyword that figures in keyword research. Too much emphasis on tracking a large number of keywords can dilute the focus and prove counter-productive. The most important aspect for keywords is the intent behind and since keywords have varied search intents behind it may not reflect your performance in its true light.
Tracking about 25-30 keywords make things more manageable, but before choosing the keywords, you must test if it is capable of producing the results you expect by running a manual search of each keyword.
Guest posting
Guest posting still works but only if you do it with some thought. Trying to publish content on other websites without considering the implications would in most cases prove frustrating especially if you have an inclination for guest posting networks. Since such networks share the same IP, the spam-like activity becomes evident to search engines.
The right way of guest posting is to create a guest posting strategy first with positive outreach for publications in the industry niche. But be careful to stay away from guest posting networks that can damage your reputation.
Go with trends by judging the returns that it can fetch for you because what works for others may not work for you in the same way.
