Almost all apps today have a feature of live streaming. It is a platform that allows you to create, watch and share videos in real time just like a TV. The only prerequisites for livestreaming is a device that’s internet enabled and a platform to live stream. Examples of current livestream apps are Facebook, Twitch TV, Instagram Live Stories, House Party and Tiktok.
Just how has live streaming made a difference? Now like videos that are pre-recorded and are segmented and censored, live streaming is just that. Unlike followers on Facebook, live streaming platforms provide their streamers with an option to buy Twitch viewers. It allows sharing and creation of videos just as they are. Even so, some live streaming platforms such as Skype and Zoom are private, though they use technology to allow you to talk to those people you have invited. To ensure this, a password which is entered is there and it shouldn’t be shared with those who are not invited. It’s therefore important to be informed about what happens when live streaming, the merits and demerits that are there if any and the countermeasures.
- Live streaming for a first Timer
The first step in doing any project is having an outline. Live streaming isn’t an exception. Most people are always caught in the rut of not having a script. This affects them down the road as they lack a fall back plan in case of exhaustion. A simple script with outline of what the livestream is all about will serve you right.
Once the script is there, it is imperative to schedule a day and time for the live stream. Part of your livestreaming plan should include the equipment checklist which should include a camera, external microphone, lights, cables and props. It’s also important to have the internet speed required for live streaming as it’s guided by the quality of the video. Of more importance than the download speed is the upload speed since it involves sending data. Have you considered running HDR live? This is a whole different ball game as it pertains to live streaming quality.
As a beginner, it’s very important to consider the bandwidth. This refers to the network’s capacity to upload and download data. Faster uploads ensure great bandwidths. Before diving into it, do a thorough research on the recommendations for upload speeds just so you arrest adversities associated with the same.
Different platforms have varying bitrates. You should ensure that you have acquainted yourself with the bitrates from Facebook Live, YouTube Live and Twitch just so you are updated before getting into them. This is the caveat though. It’s important, very important to have your connectivity to the internet in check while doing interviews. Even better, you should ensure that the other person’s connectivity is at per the required standard as it affects both video and audio quality. Another thing to consider is the RTMP and other live streaming protocols. These are in most cases correlated to your connection and the platform you choose. Below are the Live streaming Platforms
Live streaming platforms
Streaming platforms are going from strength to strength, according to the 2023 NPAW Video Streaming Industry Report. These platforms are in most cases apps that provide video hosting solutions which allows their users to upload and broadcast video content to their audience. Before identifying a live streaming platform that best suits you, it’s imperative to have your goals outlined. If you are doing it for business the goals will be totally different from a person just live streaming for fun. There are consumer’s grade platforms such as YouTube Live, Facebook Live and Twitch. These are mostly suited for independent content creators and amateur broadcasters.
- Tools for live streaming
The platform doesn’t have the required tools for producing a professional broadcast though. These include restricting your streams, customizable monetization options, better security and white-labeled video players. This, therefore, encourages third party branding of video which really irritates the original content creator. One of the already platforms for professional live streaming is Vimeo. In most cases, it brands established social media following and website use. Carry out enough consultation on the type of platform to choose yet again to avoid the trap of using what doesn’t suit you.
- Graphics essential. Having graphics on your livestream makes it more appealing and engaging. Here are some graphics you can add to the livestream.
- Lower thirds. This is a place in the lowest part of the screen that carries very vital information to livestreaming such as titles, headlines, and names. Moreover, it can also display social media comments in real time.
- Logo watermark this is normally placed in the right corner of the screen.it help reinforce your brand.
- Starting graphics soon. This is usually displayed over the content; video content for this case. They are usually popular on Twitch Streams.
- What to know about live streaming as a parent
As a parent below are some precautions you need to take just in case your children have access to live to stream. Live streaming is very appealing to children as it allows them to create content, present it while connecting to some of their favorite celebrities. This also allows the children to connect with people with whom they share interests, views and experiences. In a world where people usually feel socially demoralized and isolated, live streaming aims at reducing just that.
Even so, as a guardian, you should take the following precautions as the platform is very risky for children. Children shouldn’t be exposed to inappropriate content. This platform carries all manner of content therefore it’s the responsibility of the guardian to keep track ensure that her children aren’t exposed to such. Having a young person’s live stream open to the public may invite negative comments. This may drive the children to the wall and feel like everybody doesn’t want them. Not only children but adults are also affected by this. You should therefore educate your children on how to take negative feedback to avoid adverse effects associated with the same