Do you know that more than 45% of users have bought a product via Instagram? Instagram is the best place for business owners to promote their products. Instagram allows business owners to share several types of content such as stories, IGTV, and reels. One should know how to harness the power of different types of Instagram content. According to reports, only 9% of IGTV channels on Instagram are currently used by marketers. Marketers are losing much by ignoring IGTV videos. Read on to know how one can use them to promote their products in 2022.
Understanding IGTV
IGTV is an extension of Instagram for sharing longer videos. Besides that, IGTV is also a stand-alone platform for sharing videos. All users can share videos that are up to 10 minutes on IGTV. Verified accounts can share IGTV videos that are up to 60 minutes. Users have to interlink the IGTV channel with their Instagram account. Once an IGTV channel has been created, other users can view it via Instagram or the IGTV app.
Business accounts on Instagram often feel they have more to say to their customers. Short videos and reels on Instagram don’t allow marketers to share abundant information. Longer videos help in connecting with the audience and converting them into customers. It is why businesses can increase their product sales significantly by using IGTV videos. Videos are the best form of marketing, and you can take it up a notch with IGTV.
Unlike native Instagram posts, one can share live links in the description of an IGTV video. Live links are beneficial in connecting viewers to your official website, online store, or mobile application. The process of how to make an IGTV video is effortless. Instagram has an intuitive UI, and you can make IGTV videos in few, simple steps. Before you start making IGTV videos for your product, you should know some marketing tips.
Create engaging IGTV videos
How do you make an IGTV video that can catch the attention of viewers? You need to have the proper tools for making an engaging video. If your videos are boring, even the IGTV platform cannot help you. The foremost requirement is to create eye-catching videos that compel viewers to buy the product. High-quality IGTV videos cannot be created with video-making features of smartphones or PCs. You need a dedicated video editor app. The apps add a professional touch and make your product launching videos more interesting with filters, animations, effects, or stickers. You can also add transitions to your IGTV videos.
There is no need to hire video editors for making IGTV videos for your products. With a video editor app, even beginners can create high-quality IGTV content. Your editing skills will improve on the job. Small business owners can use free versions of the apps initially to save money.
Showcase ‘behind the scenes’ with IGTV
Studies have shown that viewers on Instagram love to see ‘behind the scenes’ videos. You can show viewers how your product is made or how your workers give their all into making the product. The idea is to show viewers an aspect of your business that they would not normally see. You can show backrooms, offices, or factories in IGTV videos. If possible, get your employees to say something about the product or brand. One can make a directory of their company and post it on Instagram via IGTV. These will shift the attention of viewers towards your brand and enhance customer relationships.
Put product tutorials
IGTV allows you to share longer videos, giving you much time to connect with the customer. Using your product on-screen in an IGTV video, you can win the audience’s trust. Besides inviting the customers to buy a product, you also need to provide a product tutorial. Users love tutorial videos on Instagram, according to stats. Many makeup brands use IGTV videos to promote their products. The format gives them ample time to showcase the effect of beauty products on the skin.
Include CTA in IGTV videos
The main aim of business owners using IGTV is to increase the sales of the product. However, it can only be done when you invite customers to the product page or website. At the end of your IGTV video, you must add a relevant CTA (Call To Action). A CTA can be an invite to download the mobile application, or visit the product webpage, to name a few. The CTA will encourage viewers to take action. Viewers will not just watch your IGTV video but will become loyal customers.
Use hashtags in the IGTV video description
Besides sharing engaging IGTV videos, you also need to choose a catchy video description. Your IGTV video description should give a quick idea of the video. Also, it should contain hashtags to enhance reach. Many Instagram users search IGTV content via hashtags. Do not add more than ten for a single IGTV post; hashtag stuffing on Instagram may have an adverse effect.
Add music to IGTV video
Are you sharing an IGTV video with a voiceover? The voiceover needs to be clear to the audience. Alternatively, you can add music in the background. Instagram videos with music have greater conversion rates than no-sound videos. You can use a video editor app to add license-free music to your IGTV content.
Conclusion
Entrepreneurs looking to start their business on Instagram in 2022 should know about IGTV marketing. With IGTV videos, you can build a fruitful relationship with your followers on Instagram. Start making eye-catching IGTV content today!
