When it comes to selling products online, there is no bigger platform than Amazon. What started as a bookseller in the mid-90s has now grown into the largest e-commerce site in the world. If you do not sell with leading Cloud Marketplaces like Amazon, you miss out on a significant opportunity to reach new customers.
There are several reasons why selling products on Amazon can benefit your business. Here are seven of the most important ones
1. Amazon is the most visited eCommerce website in the world.
With over 2.5 billion monthly unique visitors, Amazon is the most visited eCommerce website in the world, according to Alexa Internet. If you are not selling your products on Amazon, you miss out on a large and active customer base.
Amazon hosts sellers of all sizes from all over the world, providing a level playing field for businesses of all types. Almost any product imaginable can be found on Amazon, making it the go-to destination for online shoppers. Plus, the company’s advances with Prime and next-day shipping mean that customers can get what they want when they want it.
2. Over half of all online product searches start on Amazon.
No matter what you’re looking for, all roads seem to lead to Amazon. The company has become the default search engine for many customers, especially regarding product searches.
According to BloomReach, over half of all online product searches start on Amazon. If your products are not on Amazon, potential customers may never even know they exist. And if they can’t find your products, they can’t buy them.
3. Amazon offers easy payment and shipping options.
Amazon makes it easy for customers to pay for products and have them shipped. The company offers various payment options, including credit and debit cards, Amazon Pay, and Apple Pay.
Amazon Prime
The company’s subscription service, Amazon Prime, gives customers free two-day shipping on eligible items. For an additional fee, customers can get next-day or even same-day shipping on some items. As more and more fulfillment centers are built out, the shipping times will only get faster.
The faster the shipping, the more likely you are to make sales. A comScore study found that 44% of online shoppers abandon their carts if shipping takes more than three days.
4. Amazon has detailed sales reports.
As a seller on Amazon, you can access detailed sales reports to help you understand your customers better and make changes to your product listings and marketing campaigns.
The reports show what products sell, how many units are sold, the average selling price, and other valuable data. This information can improve your listings, target your marketing, and change your pricing and inventory.
5. Amazon has a wide range of marketing tools available.
In addition to detailed sales reports, Amazon offers a wide range of marketing tools to help you reach new markets. These tools include Sponsored Products, Amazon Advertising, and Amazon Marketing Services.
Sponsored Products
Sponsored Products are ads that appear on Amazon.com next to product listings. They are a cost-effective way to reach new customers and increase sales.
Amazon Advertising
Amazon Advertising is a pay-per-click advertising platform that allows you to place ads on Amazon.com and other Amazon websites. You can use Amazon Advertising to reach new customers and increase sales.
Amazon Marketing Services
Amazon Marketing Services is a suite of tools that helps you create and manage ad campaigns on Amazon.com. You can use Amazon Marketing Services to reach new customers, increase sales, and drive traffic to your website.
6. Amazon has a wide range of products available.
In addition to selling your own products, you can also sell products from other companies on Amazon. Amazon has many products, including books, electronics, furniture, and clothing.
If you’re selling software or other digital products, you can also sell them on AWS, which is Amazon’s cloud computing platform. When you sell with leading Cloud Marketplaces like AWS, you can reach new markets and scale your business quickly and easily.
7. Amazon is a trusted brand.
The multi-million-dollar company has built a lot of trust with its customers over the years. Customer reviews, product ratings, and seller feedback all help to create a sense of trust and confidence.
When something goes wrong, Amazon’s return policy and customer service team help to resolve the issue and keep the customer happy. This builds even more trust and loyalty.
Final Thoughts
Selling on Amazon can be a great way to expand your business. With over half of all online product searches starting on Amazon, it’s a platform you can’t afford to ignore. The company offers easy payment and shipping options and detailed sales reports.
