Inflatables might be what your brand needs to elevate your marketing game. Their larger-than-life nature and visually captivating designs can be valuable to brands looking to promote their products and services. They can draw passersby closer and help convince them to give your brand a trial.
If you’re considering using giant inflatables for advertising, you’re probably wondering how exactly they can help your marketing campaign. You might be asking yourself questions like, “Will it really make me stand out from my competitors?” or “Is it worth the investment?”
Well, the short answer is “Yes”. Using giant inflatables for advertising can be a game-changer for your business. Not only do they make your brand more visible, but they also create a memorable experience for potential customers. In fact, there are countless examples of successful campaigns that have utilized giant inflatables.
And the long answer? We recommend you read on. We will answer your questions with real-life examples of some of the most successful campaigns done by giant inflatables for advertising.
Most Successful Inflatable Advertising Campaigns
From the list below, you will notice the use of giant inflatables for advertising campaigns in different types of industries. Their versatility means you can get a customized inflatable that works great for your business needs. Whether you’re looking to promote a new product, increase brand awareness, or simply stand out from the competition, giant inflatables for advertising can help you achieve your marketing goals.
Here are a few examples of the most successful inflatable advertising campaigns.
Goodyear’s Inflatable Blimp
The Goodyear Blimp is an iconic symbol of advertising that has been around for over a century. This giant inflatable blimp is a floating billboard that proudly displays the Goodyear logo and occasionally features custom messages.
It all started back in 1917 when the first prototype took to the skies over Chicago. Over the years, the blimp has evolved and been used for a variety of purposes. In 1930, it was transformed into an airship that held lighted signs, and in 1955, it became an aerial platform that provided live television coverage for national TV programs.
The blimp has also been a fixture at major sporting events like the Super Bowl and Le Mans, providing live TV coverage for millions of viewers around the world. The last appearance was in 2020 during the legendary Le Mans 24 hour race. Who knows when we’ll see it again? Regardless this inflatable advertising campaign has stood the test of time and continues to capture the attention of people all over the world.
The Energizer’s Bunny
The Energizer Bunny is the proud mascot of the Energizer battery brand. This bunny has been an ambassador of the battery brand since as far back as 1989. The idea is a bunny is known for its relentless energy and they are trying to make people associate their brand with the relentless energy and long-lasting power of a rabbit.
In 1994, they made an inflatable version of the bunny that was even taller than the Statue of Liberty. This larger-than-life bunny elevated the brand’s status and made it even more popular. Today, the Energizer bunny is more than just a mascot – it’s a cultural phenomenon. The bunny can be seen at parades, sponsorships, and celebrations, and has even been inducted into the Madison Avenue Walk of Fame.
At the moment, the Energizer Bunny has transcended traditional advertising and has seamlessly become a part of pop culture. The bunny appears regularly at parades, sponsorships, and celebrations. In 2017, the bunny was inducted into the Madison Avenue Walk of Fame.
Monster’s Inflatable Can
Have you ever heard of the Monster energy drink? I’m sure you have, it’s a pretty popular brand. But have you ever seen their monstrous can? It’s something else!
The company realized that in today’s world, we are constantly bombarded with advertising. So, they wanted to do something that would really stand out and leave a lasting impression on customers. That’s when they came up with the idea of the monstrous can – a gigantic can that’s so big, you can see it from far away.
The can comes in an inflatable form that’s designed as a replica of the actual drink can, just in a much larger size. It’s a pretty cool marketing strategy that surely stands out from the rest.
Final Note
Inflatable advertising campaigns have proven to be a highly effective marketing strategy across various industries. The versatility and impact of inflatables are truly remarkable, and with a little bit of creativity and strategic placement, you can engage potential customers in unique and exciting ways. Whether it’s a giant inflatable product replica or a custom-designed inflatable structure, the possibilities are endless.
So, if you’re looking to take your marketing game to the next level, consider using giant inflatables.
