E-commerce has taken the business industry by storm. Every other entrepreneur is starting his or her online business. Even the business people operating offline businesses have either switched to online modes of operation or have an online presence apart from the offline store. By now, you can make the number of competitors that exist in an online business, irrespective of the niche.
If you are into online business; you are always concerned about your survival, growth, and development. Isn’t it? But, success demands action, efforts, and channelizing of the energy in the right direction. Here we have discussed certain factors that affect the growth, success, and profitability of any online business.
1) SEO Tactics for Traffic: Poor performing online business has a website that is not optimized and has some poor content. Review Google’s search quality guidelines and optimize your content regularly. Add to your content keywords with high AMS.
Avoid posting content that is solely ad-centric. Have landing pages with relevant content and keywords, so that they come up in relevant searches. To search the keywords, you can use SEO tools. Once, you have mastered SEO, your attention should move to user experience.
2) Give Customers Great User Experience: Think for yourself. If you visit a gifting website to buy gifts for sister, would you stick with the website if the navigation is confusing? The answer is a big No. You would not feel like revisiting the website if the user experience is not good.
Therefore, navigation should be easy, the listed products should be well organized, and the website should convey everything clearly. From the first click till the checkout page and the payment gateway, everything should be seamless. If users don’t come to your website, you won’t sell products, and there would be no profits, let alone success.
3) Build Trust Through Transparency: Make your website transparent in order to build customer trust. Customer trust will later turn into customer loyalty; hence more profits and growth. The first step is to display your contact information or get in touch form.
If you levy any extra charges on shipments or any other kind, like customization of Ganesh murti is subject to extra charges or fast delivery will charge an extra cost, tell your customers in advance. Communicate it. Also, build trust through product information and attached images.
4) Regular Upgrades: Once the website or mobile app is developed, the job doesn’t end there. It needs to be continuously and regularly upgraded with new features, technologies, SEO, to improve the user experience, to give them engaging content, to remove bugs, to make it more responsive, etc.
5) Target mobile users: Many online users like to browse websites on their smartphones. Your website should be optimized for mobile users as well, both IOS and Android users. Secondly, develop the mobile app of your website for a better and faster user experience.
In addition to these, there are other factors like boosting engagement, external factors, building brand, CSR activities that affect online business growth and development.
