As either a website owner or online business owner (or both), conversions are important. While they are something that you partially define yourself, the idea behind a conversion is simple – when a user does something that has value to you, that is them converting.
Of course, this means that conversions are often the backbone of your site and business. From paying for a product to signing up for a newsletter, conversions are the thing that actually pushes your business to any kind of measurable success.
But why is optimizing conversion rate so important over other vital tasks and focal points of running a site?
Conversions Mean Money
Conversion rate optimization is all about trying to push users to convert more often or to secure more users who are likely to convert. The general idea is to secure more conversions as a whole, regardless of your specific goals.
Of course, since conversions are actions with value to your business, this means that conversions often equate to money. This can either be real money (such as purchases) or metaphorical value (such as having a user sign up for a newsletter, meaning that you can now include them in email ads).
Either way, more conversions mean that you are getting more value out of your users. By choosing to focus on optimizing conversions, you are essentially focusing on maximizing the amount of value that you are able to extract from visitors.
Conversions Mean Relevancy
While conversions can mean money, they can also refer to things that do not inherently give you any money upfront. This can be things like newsletters (as mentioned earlier) or even specific tasks like getting users to click a share button or wish-list a product.
By focusing on conversions, you are focusing on the actions that visitors take. If you decide to optimize conversions, then you can construct marketing campaigns that are specifically tailored to getting as many conversions out of your visitors as possible.
This can really help with keeping your business relevant. By maximizing conversions, you are also trying to maximize the number of times that users do things like this, which can mean that they remember you longer and are more likely to share your business with others.
Conversions Are Business- Defined
The main thing to understand about conversions is that they are defined by the needs of your business. In marketing, a conversion simply means any point where a visitor completes a desired goal, and that gives you a huge amount of flexibility in how you approach the concept.
Conversions are beneficial whether you are trying to generate leads, earn more customers, drive more purchases, or get your business shared around more. However, if a certain kind of conversion is more important, you can choose to optimize that conversion to pursue a goal that benefits your business.
Services like Convertica CRO are the perfect place to turn because these take advantage of the sheer flexibility of conversions to drive your business forward. No matter what the end goal of your current marketing campaign is, using professional support to optimize your conversion rate can help you secure a massive amount of marketing and financial success.
