Digital marketing has become a necessity for any business in this digital age. When you are just starting out your business, digital marketing can prove valuable in getting your business out there and building meaningful connections with your customers from early on. And, what is going to be a big boost for your digital marketing strategy is having an SEO strategy in place. As a new business, you could be wondering what benefits SEO can bring to your table. If you are among those hesitant to try it, read on to discover why it can be a game-changer for your startup.
Increased brand visibility
When creating a website for your business, your main goal is to attract more people to it so they can discover your business. However, this has a low chance of happening if no one can see your website in search results. This is where SEO comes in! It optimizes your website for visibility. SEO combines tactics such as keyword-rich content and backlink building to help your website rank higher in search engines. And, ranking higher translates to more people seeing your business and higher chances of more traffic to your website.
For better results, it pays to work with a professional company that offers SEO services. SEO companies conduct extensive keyword research and analysis to understand what your competitors are ranking for. They also incorporate the right content with keywords strategically placed. Such tactics combined with backlink building work together to ensure greater visibility.
Increases brand awareness
With increased visibility comes increased brand awareness. When you rank high in search engine results, more people are bound to see your website and click on the link. Further, when they visit your website, you can take actions to keep them longer so they can learn more about your startup and help you popularize it with other people. For instance, you can create engaging content that gets visitors to share on their social media pages. This would mean increased traffic from people you would never have thought of.
Increased quality traffic
As said earlier, SEO when done right increases visibility, which drives more traffic to your website. However, the increased traffic would be of little use if the visitors leave without doing anything. You want people visiting your website to take an action such as subscribing to your newsletter or purchasing your products. SEO can be used to target buyers for their intent at every stage of their journey. This increased targeting leads to quality leads that convert easily. In fact, leads from SEO-driven traffic are said to convert at 14.6% as compared to 1.7% conversion rate from outbound leads such as social media advertising.
Reveals valuable insights
Customer data is important when starting a business. If you have no idea what your customers want, it can be an uphill task to penetrate the market. At the very least, you want to understand your audience in-depth to be able to fulfill your customers’ pain points.
An SEO strategy involves doing thorough research with the goal of discovering what potential customers are searching for in search engines. This helps create content that resonates with them for increased traffic and conversions. The more you research your target customers, the more you are likely to discover more insights about them. Moreover, with the information, you can make better-informed decisions such as tailoring your products to meet market needs.
Cements brand authority
Building a name for your business can be daunting when starting out in business. Yet, it is so vital when you are trying to establish your business in the market. You want your audience to see you as credible and trustworthy if they are to give you business. Most people are likely to click the results on the first page of search results. Not just because of high visibility, but also because ranking high creates a sense of trust and authority for businesses. If you continually rank higher for quality content, your audience is likely to see you as their go-to brand for what they need.
Conclusion
Most businesses are hesitant to include SEO in their digital marketing strategy. However, incorporating it is one of the best things that you can do when you are establishing your business. The main goal is to get your website to rank higher in search results. With it comes greater visibility, increased brand awareness, more conversions, and stamps your business as trustworthy. In addition, customer information collected can lead to better decisions.
